I recently received a letter from Royal Mail and was shocked and dismayed to discover that to use the colour red from now on will be illegal – it is now one of their registered trademarks!
“Royal Mail, the Cruciform and the colour red are registered Trade Marks of Royal Mail Group plc.”
Whoa, whoa, whoa, hold on a minute there… the colour red? Now, is this just a mistake on my side because I’ve been brought up believing that the ‘serial comma‘ is bad grammatical practice, or has this company just registered a trademark on a colour?
Thinking about this further I came to the conclusion that this trademark must be regarding the use of the colour red when producing or advertising mail-related products – after all, in the UK this would immediately make (most) people think of Royal Mail and as such they have acquired local distinctiveness in that sector.
This can’t be right though, as how have UPS’ Lynx courier service escaped their wrath?
Ah, to hell with it!