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Category Archives: Books

Zen and the Art of Motorcycle Maintenance – A Personal View

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“What follows is based on actual occurrences. Although much has been changed for rhetorical purposes, it must be regarded in its essence as fact. However, it should in no way be associated with that great body of factual information relating to orthodox Zen Buddhist practice. It’s not very factual on motorcycles, either.”

Pirsig's Zen and the Art of Motorcycle MaintenanceAnd thus begins Robert Pirsig’s magnum opus, the ever-quotable Zen and the Art of Motorcycle Maintenance (ZMM).

To me, ZMM is three books in one: Pirsig’s philosophical musings (on his Weltanschauung of Quality as a relationship between classical and romantic philosophies); a haunting account of a man trying to find himself whilst being tormented by his former self (Phædrus – all but lost after years of ‘shock therapy’); and finally a touching (and ultimately tragic) account of a father and son undertaking a cross-country journey of self-discovery.

The first of these – Pirsig’s so-called chautauqua – is the philosophical part of this book and the reason why it is said to be “the most widely read philosophy book, ever”. It discusses Quality as a new way of looking at the world, a theory of reality where instead of viewing the world (and life itself) as object and subject, it is viewed in terms of its Quality.

This may sound complicated but it’s really not. Pirsig himself says Quality is undefinable; that it “cannot be defined because it empirically precedes any intellectual constructions. It is the ‘knife-edge’ of experience, known to all.” As Plato said: “What distinguishes good and bad writing?” It’s Quality and you already know what ‘it‘ is.

“You look at where you’re going and where you are and it never makes sense, but then you look back at where you’ve been and a pattern seems to emerge. And if you project forward from that pattern, then sometimes you can come up with something.”

I find the discussion of Quality as a philosophical view interesting, but feel the presentation could be improved upon. In the first half of the book all of the above ‘stories’ are in harmony; sharing page space and complementing each other. However, as I ventured into the second half of ZMM the density of Pirsig’s philosophising took me by surprise and it took me a good few chapters to become re-immersed into the book.

If you’re expecting a novel, be wary – it sometimes feels like a full on philosophy text and you need to be prepared for it. If you are, you will find the chautauqua both absorbing and extremely thought-provoking; if not, you may find yourself wanting to put the book down.

“It’s paradoxical that where people are the most closely crowded, in the big coastal cities in the East and West, the loneliness is the greatest.”

The last of these ‘books’ – the one in which Pirsig and his son, Chris, journey together across America to discover both themselves and new places – is a powerful story that anyone can associate with, be they a traveller or not. The often tumultuous relationship between them is always held together by their love and a shared mental state bubbling beneath the surface.

However, for those ‘in the know’ this part of the story has a tragic twist: five years after the book’s publication, outside the San Francisco ‘Zen Centre’, Chris was murdered. That morning he had bought a plane ticket to visit, and had sent a letter to, his father in England – a letter received just days after his funeral stating “I never thought I would ever live to see my 23rd birthday.” It was to be his birthday two weeks later.

“Trials never end, of course. Unhappiness and misfortune are bound to occur as long as people live, but there is a feeling now, that was not here before, and is not just on the surface of things, but penetrates all the way through: We’ve won it. It’s going to get better now. You can sort of tell these things.”

Recommended for all and sundry. 4.5 / 5

Apply Pareto’s Principle (80/20) to Everyday Life – The 4-Hour Workweek

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In 1906 the Italian economist Vilfredo Pareto observed that 80% of Italy’s wealth was owned by a mere 20% of the population, and as such showed in lucid terms the ‘wealth condensation’ – or ‘rich-poor divide’ – of developed countries around the world… and the world as a whole. The term Pareto’s principle was then coined years later when this framework was shown to apply to an almost limitless number of applications; 80% of the effects come from 20% of the cause.

As you can imagine, this principle has far reaching implications when it is applied to such disciplines as marketing (20% of ads produce 80% of enquiries/sales), IT (80% of resources are used up by 20% of the code) and even business streamlining (80% of income is drawn from 20% of the customers; 80% of an employee’s time is taken up with 20% of the results)… but how many people have applied this principle to their personal lives?

When you realise that in your personal life you use only 20% of your belongings 80% of the time (clothes, music, etc.), and that when it comes to your own work (as a self-employed entrepreneur, an employee, or even as a student) you spend 20% of your time producing 80% of your output, you can start to take dramatic steps to alter your lifestyle.

And thus starts Tim Ferriss’ epiphany in his new book, “The 4-Hour Workweek” – the newest book to storm the tech and geek communities since David Allen’s “Getting Things Done” (GTD).

After realising that Pareto’s principle applied to almost every aspect of his life, he went from an over-worked, 16-hour day, start-up founder in Silicon Valley to an ‘ultravagabond’ – working 4 hours a week from any destination as he travelled the world on ‘mini-retirements’. As a Guinness world record-holder in Tango and a national kickboxing champion earning $40,000+ a month, Tim is living the good life – and in his book he promises to show us the secret to his success. The only question is, does he succeed?

Like many other books in the ‘personal/lifestyle development’ genre, The 4-Hour Workweek is crammed with tips and strategies on how you can – in this book’s case – be more efficient in order to free up more time and make more money so that you can do what you really want. The only problem is, I don’t want pages upon pages of tips or a set of rigid rules that I need to follow; I need an adaptable and expandable framework or principle that I can apply to my situation… I don’t want to be told exactly what to do, because the chances are it won’t apply directly to my circumstances, and as such is useless. Luckily, the book has a few of these too.

From helping you realise that the 80/20 principle can be used in you daily life, giving you a base structure on how to create a more efficient company and giving a useful structure on how to avoid work-day interruptions, the book is (on the whole) a useful read. Read with scepticism and with an analytic eye, you can garner some useful information from this book, but I would hesitate to take anything from it at face value. I’m still left pondering: ‘What can I do with this information, and what else in my life can be made more efficient with Pareto’s principle?

Ramit Sethi’s review is worthy of note, along with a few from Amazon.co.uk. John Chow is also giving away a signed copy!

Philosophy… Quick, Now!

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Philosophy books, by their very nature, are for the long term; written to make us think about certain aspects of life on a more-than-temporary basis and to – hopefully – get us to carry their ideas with us. However, particularly with the older texts, they’re also ridiculously long and nigh-on impossible to understand due to a poor Greek translation!

[Enter stage left: Glyn Hughes] “That’s where ‘Squashed Philosophers’ comes in! The books which defined the way The West thinks now… in their own words… but condensed and abridged into something like readable.”

I apologise for the dramatics, but Glyn Hughes’ website, Squashed Philosophers, is one of the best websites I’ve Stumble’d Upon in quite a while, and the idea behind it is so simple: take a long, complex text and create a new, condensed version of it without sacrificing the original words or important facts and/or ideas.

With 51 books so far and the 52nd in progress, I was most impressed to see that the philosophers chosen for the ‘project’ also include non-classical figures in western culture and thinking. For example, Freud’s ‘Origin and Development of Psychoanalysis’ is present, condensed to 6,847 words (13%) and has an estimated reading time of 27 minutes. Included in this is a further piece of text (also present in all the other abridged texts): ‘The Very Squashed Version’, weighing in at 466 words!

Others of note include Alan Turing (the ‘Father of Computing’), Hitler, Darwin and the usual suspects such as Aristotle, Sartre and Descartes.

That’s not all though… on the same website Squashed Writers is a list of (currently) 246 books – fiction and non-fiction – that have had the ‘Squashed’ treatment. In Glyn’s own words:

“All the books you think you ought to have read… in their own words… but magically Squashed into half-hour short stories.”

Magic or not, that’s not the issue – what we have here is a great selection of abridged texts that are the perfect accompaniments to the original to aid understanding or, if you really don’t have much time, as a replacement! I just wish they were released under a Creative Commons license (maybe ‘by-nc-nd‘ or ‘by-nc-sa‘ – non-commercial as the book is sold on Amazon).

[Exit stage right: Glyn Hughes]

[Standing ovation]

Free as Advertising: Giving It Away for Profit

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Would you buy something that was available for free?

In late 2005 the UK music scene was to get a radical awakening when, on Monday 17th October, a relatively unknown band released their debut single. Without any marketing or advertising whatsoever, this single shot straight to the number one spot in the charts, selling almost 40,000 copies in 6 days – one copy for every 1,500 people in Britain. A few months later, after a string of top 10 hits, the band’s debut album was released, quickly becoming the fastest selling debut album in British chart history.

This led many in the music industry to debate whether this was a signal for change – a change in how bands are ‘found’, marketed and sold, and how they gain their recognition.

To really see where this started though, go back a year further to 2005 when the band started recording songs. Without a record label, they could not afford to release them so uploaded their songs to their website and started touring small ‘indie’ venues. A couple of months later, after signing to Domino Records, they were invited to play in one of London’s biggest venues – the Astoria. The venue sold-out in record-time and on the night of the gig the crowd were singing along to songs that had never been released and had only been performed live a handful of times. Through P2P networks, social networking websites and bootlegged songs, the band was a hit. This band was The Arctic Monkeys.

Now I don’t like The Arctic Monkey’s, but they epitomise the idea that you can make money from giving away something for free; “free as advertising”, as Rob Manuel, of b3ta said on the eve of releasing his Bumper B3ta Book of Sick Jokes as a free pdf download, a wiki (Sickipedia) and in bookstores around the country simultaneously.

In December,Carl wrote concerning books that are freely available online. I had already read a few on this list, but saw one that I had meant to read in the past, but had forgotten about.

This morning I bought that book; Lawrence Lessig’s Free Culture – available for free on the official website. Why did I buy it? I love it – this book is important and I want to own it. I would like to re-read it in a form that doesn’t make my eyes hurt and that’s easier to manage than 350 pages of A4.

Why am I telling you these two stories? I believe that the future of successful marketing for entertainment products is going to be in giving away a product for free. Music, movies, books and more besides, can all benefit from giving away their product and concentrating on other revenue streams such as advertising – or using the free distribution itself as advertising for a paid-for version of the product.

Just like Ruckus, if you can discover your market, and believe in your product, you can make a viable income from advertising. Cory Doctorow released his debut novel free online and in bookstores simultaneously. To quote from my newly purchased book (Free Culture, remember):

His (and his publisher’s) thinking was that the on-line distribution would be a great advertisement for the “real” book. People would read part on-line, and then decide whether they liked the book or not. If they liked it, they would be more likely to buy it.

[If more people bought the book after seeing it online than people who would buy it, but didn’t, because it was available for free, then the strategy would be successful.]

The book’s first printing was sold-out months before the publisher had expected and Cory is now a well-respected writer and journalist.

Free works.

Licensing and Crime Prevention, With Added Irony

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During my morning news-reading session I came across two interesting articles, both tackling complex topics and giving a different view of each.

The first, ‘Universal Exec. – Say Goodbye to the Old Record Co.’ starts with:

An RIAA board member and executive from the world’s biggest record company has said the old way of doing business has gone forever now.

Kenswil today said labels could no longer “count units” but had to license rights; “We can’t think of it as counting unit sales anymore we have to license … and think like the publishers.”

An interested read.

Next on the list came ‘Abortion or Broken Windows – How Can the US Be Safer?’ – an interesting article comparing Freakonomics and The Tipping Point; both books which The Register says…

…have quite a lot in common, including catchy titles, bestseller status and the allure of turning very plebeian readers into pseudo-intellectuals.

The article discusses the differing viewpoints the books have on crime reduction in New York with an added infusion of irony (as in the quotes below, so take them lightly in this context):

Few could be so blunt and get away with it. Levitt and Dubner turned the harsh logic into a bestseller read with pride by hundreds of thousands.

Their success hinges on the solid looking evidence behind the assertion that wiping out potential criminals in the womb wipes our crime.

The number of “at risk” youth dwindled as poor, single teenagers turned to legal, affordable abortions, so the authors argue. That’s in large part because poverty and single-parent homes “are among the strongest predictors that a child will have a criminal future.”

In addition to discussing the big problems of jumping to conclusions and coming to outrageous cause-effect deductions, the article is also littered with classic ‘El Reg’ humour:

Crime – you are to understand – is an epidemic just like syphilis, the New Kids on the Block or over-hyped bestsellers. And so crime obeys all of Gladwell’s major catch-phrases such as “the law of the few” and “connectors.”

Thanks to The Register.